Notes on matcha.
From the field to your cup.

Ceremonial and everyday matcha come from the same plant but suit very different moments. Here's how to pick the right one without overpaying.

Hojicha is roasted and mellow, matcha is shaded and vivid. Here's how they differ in flavour, caffeine, and which one fits the moment.

"Ceremonial grade" is an unregulated term. Here's what it actually means at Midorico: first harvest leaves, 20+ days of shading, pure de-stemmed tencha and direct partnerships with Japanese...

How two coffee lovers fell for matcha on trips to Japan, and why we started Midorico to share authentic, traceable Japanese matcha from our home in Vancouver.